About us




Our lovely customers work in the retail and product media sectors. We work with 750 retail specialists across all of Scandinavia, where the stores specialise in products for interior design, the kitchen and cooking. We also have a large number of retailers in product media.


The company was founded in Jönköping in 1971 and now has showrooms and sales offices in Jönköping, Stockholm, Helsinki and Oslo. Our head office and warehouse are in Jönköping.


Taking advantage of new ideas and innovative thinking is something we have always been good at. Creative solutions and an instinctive feeling for the range has led to the range going from consisting primarily of fun products to a wider range of more exclusive brands.


Customer focus means seeing everything from the customer’s point of view in all contexts. Being responsive to customer requests and ideas to help us to develop makes us better at everything we do.


With us you are always greeted with a smile and a positive attitude. We aim to be quick, clear and available to deliver the best service.


Since the beginning, the company has benefitted from economic stability and has made ongoing investments to ensure future profitability.


Of course we have fun! With joy and the right attitude we enjoy our job and what we deliver exceeds customer expectations and creates long-term business relationships.

© Magasin Friend of Brands AB 2016

Certifierade enligt ISO 9001 Kvalitet & 14001 Miljö